I really liked the audacity of Fabolous’ video for ‘My Time’. The entire concept of ‘Loso’s Way’ seemed to show off his renewed sense of direction and marketing manner. His new video for ‘Everything, Everyday, Everywhere’ featuring Keri Hilson (below) is a little more subdued, honing in on what makes a video work on whats left of MTV’s music segments. The song itself isn’t quite as strong as ‘My Time’ or the infectious ‘Throw It In The Bag’ but I’m sure Fab would like to tell you otherwise. It’s nice to see Keri Hilson getting some really great features lately as well. She suits this perfectly and she also looks amazing per usual.
Loso’s Way is some of Fabolous’ best work. Whether it’s his wordplay on lines like ”I’m cool and collected/a fool with perspective” or lamenting how his track with Ne-Yo is going to boost the population rate, he’s successfully managed to keep his fans happy. The majority of the tracks off ‘Loso’s Way’ also have a guest appearance on them. The artists on the album that Fab aligns himself with say a lot about his ability to market himself.
There’s big names like Jay-Z, Lil’ Wayne and Keri Hilson and there’s also lesser know artists that keep him close to the underground like Red Cafe and Paul Cain. The album also see’s him working with some interesting producers. The-Dream’s work on ‘Throw It In The Bag’ is nothing compared to his last album ‘Love vs. Money’, which should be a contender for album of the year but it works perfectly as a single here. An artist who produces two tracks on the album (including ‘Everything’) is Ryan Leslie. Leslie’s been floating around the hip-hop/R’nB circles for awhile now, working with artists such as Cassie and despite his inconsistent albums he has the potential to make a real name for himself.
It looks like Fab also took a page out of Jadakiss’ book. Jadakiss sold more records than anyone thought he would in this first week and like Fabolous, he did it through simple marketing. Advertising Age posted an article on this earlier on in the year. For Fab it meant playing club shows weeks out from his release date, as well as endless radio show appearances and his ability to level with his fans via the internet. Next week we’ll find out if he can achieve the same level of success when his first week sales are in.
Thanks for the link but we already posted the video last week…. appreciate it though!
SoundDepth
[...] Way’ sold 99,000 copies, making him shoot to number one on the US Billboard charts. We talked a little about this yesterday and even though it’s a little less than Jadakiss sold in his [...]